Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards. Plan promotional campaigns such as contests, coupons, or giveaways. Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. DutiesĪdvertising, promotions, and marketing managers typically do the following: They work with art directors, advertising sales agents, and financial staff members. Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.Īdvertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.Īdvertising, promotions, and marketing managers plan programs to generate interest in products or services. More Information, Including Links to O*NET Similar OccupationsĬompare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.Įxplore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations.Ībout 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. The median annual wage for marketing managers was $135,030 in May 2021. The median annual wage for advertising and promotions managers was $127,150 in May 2021. These managers typically have work experience in advertising, marketing, promotions, or sales. #Marketing manager how to
How to Become an Advertising, Promotions, or Marketing ManagerĪ bachelor’s degree is required for most advertising, promotions, and marketing management positions.
Many of these workers are employed in advertising agencies or in corporate or regional managing offices. What Advertising, Promotions, and Marketing Managers DoĪdvertising, promotions, and marketing managers plan programs to generate interest in products or services.
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